Meet the Reality Finance Team

James Cashmore

Managing Director

As a co-founder of Reality Finance, James is the creative visionary behind our operation, with the energy and people skills that have helped define our raison d’être and fuel our mission. After starting out in banking, when he was fast-tracked onto Lloyds TSB’s management training programme, James moved into finance sales before working in IT finance, partnering with vendors to supply end-users with software funding.

Obsessive about customer service and with an unquenchable team ethic, James is responsible for steering our key vendor relationships, as well as sales in our direct business. He also works to develop our topline business strategy, bringing it to realisation alongside our other directors.

Nathan Barnes

Working Capital & Invoice Funding Specialist

Nathan joined Reality in 2026, bringing extensive experience in invoice funding, working capital and corporate banking, including his time with Investec.

Nathan specialises in helping businesses improve cash flow and access the working capital they need to grow. Whether that means unlocking cash tied up in outstanding invoices, funding stock and new orders, or creating additional headroom for day-to-day operations, he works closely with clients to understand their business and find the right funding solution.

Nathan works with businesses across both the UK and Ireland, broadening the range of funding solutions Reality can offer alongside our established asset funding expertise.

Annie Plaskett

Marketing Director

Annie joined Reality Finance in 2017 and leads the company's marketing, brand, and digital innovation. Working closely with the leadership team, she helps shape how Reality Finance communicates, develops products, and delivers better experiences for both customers and partners.

Alongside overseeing the company's marketing strategy, Annie has played a key role in the development of Reality Finance's technology platforms, including Monthlii, the embedded monthly payment solution that enables suppliers to offer flexible finance directly within their own sales journey, and RealScore, the company's business finance eligibility platform.

Simon Humphreys

Business Development Manager

Simon joined Reality in 2014, starting in our Admin support team. Since moving over to our business development team in 2018 Simon has developed new and existing relationships with suppliers and customers alike.

Justin Twiddy

Business Development Manager

Justin joined Reality Finance after a successful career leading one of the UK's largest commercial finance providers, most recently serving as Managing Director of Grenke Leasing, Ireland. With extensive experience in business finance, sales leadership and commercial strategy, he brings a wealth of knowledge to the Reality Finance team.

Passionate about building high-performing teams and developing long-term partnerships, Justin is focused on accelerating growth, strengthening customer relationships and helping more businesses access the funding they need. His strategic approach and commitment to operational excellence will support Reality Finance as it continues to expand its offering and deliver innovative finance solutions.

Richard McGrath

Business Development Manager

Richard is a Specialist Asset Finance Broker with over 20+ years of experience, 10+ with Reality Finance where he arranged/s finance for clients in acquiring plant, machinery, vehicles, IT hardware & software, fit-out finance, and premises renovation.

Richard now heads the Commercial Drone and Aviation vertical market specializing in funding for drones used in a wide range of industries and leads with a strong focus on building long-term relationships with clients and trusted supplier partners.

richard@realityfinance.com

01483 413866

07739 732898

Ed Barnes

Business Development Manager

With over 15 years’ experience as an asset finance relationship manager for Lloyds Banking Group, Barclays and HBOS, Ed joined us in 2011, bringing tried-and-tested management, sales and account handling skills to our direct sales business. Resourceful and quick thinking, Ed works hand-in-hand with new clients to develop enduring strategic partnerships, while also providing solutions to our existing clients.

Jason Turner

Business Development Manager

With over 30 years of experience in Finance and leasing, Jason has also run a successful IT business where over 90% of sales were Lease driven. Before starting at Reality Finance in 2016, Jason was Partner Sales Manager at Syscap.

Now at Reality, Jason specialises in helping on-premise and SaaS technology vendors win more sales, develop client retention, and reduce time to profit through tailored funding programmes.