We're an independent business funding partner, combining specialist knowledge, established lender relationships and innovative technology to make funding more straightforward.
From equipment and technology to working capital and flexible monthly payment solutions, we help businesses and suppliers find practical ways to make things happen.
Reality began in September 2000, when James Cashmore and Jon Leslie set out to build a different kind of funding business.
Having worked in the industry, they believed there was a better way to support customers — one built on genuine relationships, straightforward advice and a determination to find the right solution.
Starting with a focus on technology and software funding, they built Reality from the ground up, developing strong partnerships with suppliers, customers and lenders.
More than 25 years later, that same approach remains at the heart of what we do.
We've grown our expertise, expanded our funding solutions and embraced new technology, but our founding principles haven't changed.
People first. Practical solutions. Long-term relationships.
No two businesses are the same. Different ambitions, challenges and opportunities call for different funding solutions.
We work with an extensive network of lenders, helping businesses explore a wide range of funding options rather than a single approach.
Our team brings experience across asset finance, technology funding, working capital and supplier partnerships.
We take time to understand your business, explain your options and help you make informed decisions.
We combine experienced people with digital tools and innovative solutions to make business funding more accessible.
Business funding has changed, and so have we.
Today, Reality brings together specialist funding expertise, supplier payment solutions and digital tools designed to make accessing business funding easier.
From machinery and vehicles to software, technology and essential equipment, our funding solutions help businesses invest without tying up valuable working capital.
Flexible options, including Hire Purchase and Finance Lease, shaped around your requirements.
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Working capital that works for your business.
Specialist funding solutions helping businesses improve cash flow, release money tied up in outstanding invoices and create headroom for growth.
From invoice finance to trade and stock funding, Reality Advance brings practical expertise and a consultative approach.
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Making monthly payments part of the sales journey.
monthlii helps software and technology suppliers offer flexible monthly payment options to their business customers.
Through supplier tools, integrations and embedded payment solutions, monthlii helps businesses invest while creating a smoother sales experience for suppliers.
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A clearer picture of your funding potential.
RealScore is our digital platform designed to help businesses better understand their funding position.
Bringing together information such as indicative lending capacity, eligibility and approval likelihood, RealScore gives businesses greater visibility to help them plan their next investment.
Discover RealScore →Our values shape the way we work with customers, suppliers, lenders and each other.
Business funding shouldn't feel complicated or intimidating. We're easy to talk to, ready to listen and happy to help.
We're always looking for smarter ways to connect businesses with funding, combining expertise with new technology.
Strong relationships are built on honesty, consistency and doing what we say we'll do.
Clear conversations, straightforward information and no unnecessary jargon. We want you to understand your options.
We're here for the long term, supporting our customers and partners through changing needs and new opportunities.
Technology makes things easier. People make the difference.
While we're investing in digital tools and new ways of delivering funding, we believe personal relationships remain just as important.
Our team brings together experience across asset finance, technology funding, working capital and supplier partnerships.
You'll work with people who take the time to understand your business, explain your options and help you find a practical way forward.
We're not here just for one transaction. We want to be the funding partner you can turn to as your business evolves.
Whether you're planning an investment, exploring ways to improve cash flow or looking to offer customers flexible monthly payments, we'd love to hear from you.
Tell us what you're working towards. We'll help you explore what's possible.
Talk to Reality →